Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/368694
| Title: | Digital marketing and online apparel industry - impact of consumer brand perception, consumer brand relationship and consumer buying behaviour on online purchase intentions |
| Researcher: | Sharma, Radhika |
| Guide(s): | Alavi,Shirin |
| Keywords: | consumer brand perception consumer brand relationship consumer buying behaviour digital marketing Online apparel industry online shopping social media marketing Social Sciences Social Sciences General Social Sciences Interdisciplinary |
| University: | Jaypee Institute of Information Technology |
| Completed Date: | 2022 |
| Abstract: | included newline |
| Pagination: | 207p. |
| URI: | http://hdl.handle.net/10603/368694 |
| Appears in Departments: | Jaypee Business School |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 143.07 kB | Adobe PDF | View/Open |
| 02_table of contents.pdf | 138.92 kB | Adobe PDF | View/Open | |
| 03_declaration.pdf | 187.83 kB | Adobe PDF | View/Open | |
| 04_certificate.pdf | 188.02 kB | Adobe PDF | View/Open | |
| 05_acknowledgement.pdf | 179.83 kB | Adobe PDF | View/Open | |
| 06_abstract.pdf | 138.47 kB | Adobe PDF | View/Open | |
| 07_list of acronyms & abbreviations.pdf | 71.08 kB | Adobe PDF | View/Open | |
| 08_list of figures & tables.pdf | 120.05 kB | Adobe PDF | View/Open | |
| 09_chapter1.pdf | 232.35 kB | Adobe PDF | View/Open | |
| 10_chapter2.pdf | 760.5 kB | Adobe PDF | View/Open | |
| 11_chapter3.pdf | 481.42 kB | Adobe PDF | View/Open | |
| 12_chapter4.pdf | 1.54 MB | Adobe PDF | View/Open | |
| 13_references.pdf | 246.45 kB | Adobe PDF | View/Open | |
| 14_appendix.pdf | 651.49 kB | Adobe PDF | View/Open | |
| 15_list of publications.pdf | 198.64 kB | Adobe PDF | View/Open | |
| 16_synopsis.pdf | 733.1 kB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 361.64 kB | Adobe PDF | View/Open |
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