Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/368694
Title: Digital marketing and online apparel industry - impact of consumer brand perception, consumer brand relationship and consumer buying behaviour on online purchase intentions
Researcher: Sharma, Radhika
Guide(s): Alavi,Shirin
Keywords: consumer brand perception
consumer brand relationship
consumer buying behaviour
digital marketing
Online apparel industry
online shopping
social media marketing
Social Sciences
Social Sciences General
Social Sciences Interdisciplinary
University: Jaypee Institute of Information Technology
Completed Date: 2022
Abstract: included newline
Pagination: 207p.
URI: http://hdl.handle.net/10603/368694
Appears in Departments:Jaypee Business School

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01_title.pdfAttached File143.07 kBAdobe PDFView/Open
02_table of contents.pdf138.92 kBAdobe PDFView/Open
03_declaration.pdf187.83 kBAdobe PDFView/Open
04_certificate.pdf188.02 kBAdobe PDFView/Open
05_acknowledgement.pdf179.83 kBAdobe PDFView/Open
06_abstract.pdf138.47 kBAdobe PDFView/Open
07_list of acronyms & abbreviations.pdf71.08 kBAdobe PDFView/Open
08_list of figures & tables.pdf120.05 kBAdobe PDFView/Open
09_chapter1.pdf232.35 kBAdobe PDFView/Open
10_chapter2.pdf760.5 kBAdobe PDFView/Open
11_chapter3.pdf481.42 kBAdobe PDFView/Open
12_chapter4.pdf1.54 MBAdobe PDFView/Open
13_references.pdf246.45 kBAdobe PDFView/Open
14_appendix.pdf651.49 kBAdobe PDFView/Open
15_list of publications.pdf198.64 kBAdobe PDFView/Open
16_synopsis.pdf733.1 kBAdobe PDFView/Open
80_recommendation.pdf361.64 kBAdobe PDFView/Open
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