A Study of Environmentally Responsive Consumption Behaviour for Consumer Durables in Delhi or NCR

Abstract

The concern about the environent has been rapidly rising or a very long tie no. There is a lot o ocus on the environental consciousness during the last our decades since environent has oved ro an outlying issue to one o the oreost one. There is a decreasing trend in adoption o the green products in contrast to the increasing consciousness o individuals as ell as organiations toards green products. This is due to the dierence in behavioural attitude on the individuals that project to be environent conscious but dont practice. This study epirically inds out ho purchase intention is ipacted by the consuption behaviour o the environentally responsive products and purchase behaviour o consuer durables. It also analyse ho this behaviour is inluenced by the deographic characteristics o the consuers ith reerence to the consuer durables. newlineThe study as conducted using uestionnaire that as sent to a total 00 respondents. responses ere received out o hich 1 uestionnaires ere ound to be coplete in all respects. SEM, independent saple T- test and ANOA as used or analysis on the data. newline