Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/365195
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | Social Sciences | |
| dc.date.accessioned | 2022-02-25T07:15:00Z | - |
| dc.date.available | 2022-02-25T07:15:00Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/365195 | - |
| dc.description.abstract | newline No | |
| dc.format.extent | 237+v.p. | |
| dc.language | English | |
| dc.relation | Available | |
| dc.rights | university | |
| dc.title | Measuring the Effectiveness of Celebrity Endorsements in India | |
| dc.title.alternative | No | |
| dc.creator.researcher | Parmar, Yadvinder | |
| dc.subject.keyword | Social Sciences | |
| dc.subject.keyword | Economics and Business | |
| dc.subject.keyword | Business Finance | |
| dc.description.note | Summary:190-205; References:206-237 | |
| dc.contributor.guide | Mann, Bikramjit Singh | |
| dc.publisher.place | Amritsar | |
| dc.publisher.university | Guru Nanak Dev University | |
| dc.publisher.institution | University Business School | |
| dc.date.registered | 2014 | |
| dc.date.completed | 2019 | |
| dc.date.awarded | 2020 | |
| dc.format.dimensions | 28cm. | |
| dc.format.accompanyingmaterial | CD | |
| dc.source.university | University | |
| dc.type.degree | Ph.D. | |
| Appears in Departments: | University Business School | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01 title .pdf | Attached File | 5.44 kB | Adobe PDF | View/Open |
| 02 certificate.pdf | 49.96 kB | Adobe PDF | View/Open | |
| 03 declaration.pdf | 50.32 kB | Adobe PDF | View/Open | |
| 04 acknowledgement.pdf | 30.48 kB | Adobe PDF | View/Open | |
| 05 contents.pdf | 150.92 kB | Adobe PDF | View/Open | |
| 06 list of figures.pdf | 134.9 kB | Adobe PDF | View/Open | |
| 07 list of tables.pdf | 101.35 kB | Adobe PDF | View/Open | |
| 08_chapter1.pdf | 291.83 kB | Adobe PDF | View/Open | |
| 09_chapter2.pdf | 335.89 kB | Adobe PDF | View/Open | |
| 10_chapter3.pdf | 524.74 kB | Adobe PDF | View/Open | |
| 11_chapter4.pdf | 530.81 kB | Adobe PDF | View/Open | |
| 12_chapter5.pdf | 383.54 kB | Adobe PDF | View/Open | |
| 13_chapter6.pdf | 454.87 kB | Adobe PDF | View/Open | |
| 14_chapter7.pdf | 592.15 kB | Adobe PDF | View/Open | |
| 15_chapter8.pdf | 406.96 kB | Adobe PDF | View/Open | |
| 16_chapter9.pdf | 223.76 kB | Adobe PDF | View/Open | |
| 17_chapter10.pdf | 232.8 kB | Adobe PDF | View/Open | |
| 18_references.pdf | 331.13 kB | Adobe PDF | View/Open | |
| 19_questionnaire.pdf | 824.48 kB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 5.44 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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