Organizational sustainability a study of corporate organizations in the Indian context

Abstract

Creating and Sustaining an Organization is an all time challenge. The primary research question is mainly of an explorative nature, seeking to comprehend how the Indian companies view and act upon sustainability. The study focused on the Corporate Organization, meaning Multi National Corporations, Public Sector Undertakings and other Private Organizations. The findings of the study facilitate recommendations to the various organizations to improve the managerial practice and guide them to the ways of sustainability. The aim of the study is to examine the different stages of development of various organizations that best describes the organization and strategy of the organization in sustaining the organization. This study is guided to analyze and understand the capacity of the organizations to respond to changing environments (Sustainability). The scope of sustainability are, the Environment and the Social dimension, Institutional / organizational dimension, Profit making / Economic dimension. Sustainability is a contestable concept that can be examined from the dimensions mentioned above. Organizational Sustainability is often guided by vision, mission, policy, planning, financial situation , human resource management, marketing activities, business ethics, organizational culture, organizational climate, business practices, employee treatment, community engagement ( social responsibility practices) etc. The design of the study is based on the Management and Organizational Sustainability Tool (MOST). The first objective of the study is, to investigate if there is a relationship between the vision and mission with strategy, structure and systems in the organizations. newlineIndia, a land of rich culture and heritage, has to an extent made it possible for its firms to have a culture passed to the employees and have them engaged in the organizational sustainability practices, and being socially responsible. The culture of an organization is intertwined with the philosophy, purposes, functions and structures.