1. Shodhganga@INFLIBNET
  2. Maharshi Dayanand Saraswati University
  3. Department of Management Studies
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/362700
Full metadata record
DC FieldValueLanguage
dc.coverage.spatialMobile phone sector
dc.date.accessioned2022-02-16T06:59:51Z-
dc.date.available2022-02-16T06:59:51Z-
dc.identifier.urihttp://hdl.handle.net/10603/362700-
dc.description.abstractnewline
dc.format.extent266p
dc.languageEnglish
dc.relation
dc.rightsuniversity
dc.titleMarket strategies_impact of value proposition on customer buying behavior pertaining to mobile phone sector
dc.title.alternative
dc.creator.researcherBhagoliwal, Priyanka
dc.subject.keywordCustomer buying behaviour
dc.subject.keywordEconomics and Business
dc.subject.keywordManagement
dc.subject.keywordMarket strategy
dc.subject.keywordSocial Sciences
dc.description.note
dc.contributor.guidePareek, Ashish
dc.publisher.placeAjmer
dc.publisher.universityMaharshi Dayanand Saraswati University
dc.publisher.institutionManagement Studies
dc.date.registered2015
dc.date.completed2018
dc.date.awarded2022
dc.format.dimensions
dc.format.accompanyingmaterialDVD
dc.source.universityUniversity
dc.type.degreePh.D.
Appears in Departments:Department of Management Studies

Files in This Item:
File Description SizeFormat 
10_bibliography.pdfAttached File495.5 kBAdobe PDFView/Open
1_title page.pdf365.93 kBAdobe PDFView/Open
2_certificate.pdf263.41 kBAdobe PDFView/Open
3_contents_preliminary pages.pdf1.23 MBAdobe PDFView/Open
4_chapter_1_introduction and review of literature.pdf462.45 kBAdobe PDFView/Open
5_chapter_2_mobile phone handset industry.pdf439.98 kBAdobe PDFView/Open
6_chapter_3_paradigm shift in marketing strategies and consumer behavior.pdf496.28 kBAdobe PDFView/Open
7_chapter_4_research methodology.pdf563.81 kBAdobe PDFView/Open
80_recommendation.pdf686.9 kBAdobe PDFView/Open
8_chapter_5_data interpretation and analysis.pdf2.24 MBAdobe PDFView/Open
9_chapter_6_findings_conclusions and recommendations.pdf399.72 kBAdobe PDFView/Open
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