Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/362700
| Title: | Market strategies_impact of value proposition on customer buying behavior pertaining to mobile phone sector |
| Researcher: | Bhagoliwal, Priyanka |
| Guide(s): | Pareek, Ashish |
| Keywords: | Customer buying behaviour Economics and Business Management Market strategy Social Sciences |
| University: | Maharshi Dayanand Saraswati University |
| Completed Date: | 2018 |
| Abstract: | newline |
| Pagination: | 266p |
| URI: | http://hdl.handle.net/10603/362700 |
| Appears in Departments: | Department of Management Studies |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 10_bibliography.pdf | Attached File | 495.5 kB | Adobe PDF | View/Open |
| 1_title page.pdf | 365.93 kB | Adobe PDF | View/Open | |
| 2_certificate.pdf | 263.41 kB | Adobe PDF | View/Open | |
| 3_contents_preliminary pages.pdf | 1.23 MB | Adobe PDF | View/Open | |
| 4_chapter_1_introduction and review of literature.pdf | 462.45 kB | Adobe PDF | View/Open | |
| 5_chapter_2_mobile phone handset industry.pdf | 439.98 kB | Adobe PDF | View/Open | |
| 6_chapter_3_paradigm shift in marketing strategies and consumer behavior.pdf | 496.28 kB | Adobe PDF | View/Open | |
| 7_chapter_4_research methodology.pdf | 563.81 kB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 686.9 kB | Adobe PDF | View/Open | |
| 8_chapter_5_data interpretation and analysis.pdf | 2.24 MB | Adobe PDF | View/Open | |
| 9_chapter_6_findings_conclusions and recommendations.pdf | 399.72 kB | Adobe PDF | View/Open |
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