Evaluation of the Awareness and Perception of Investors on Online Share trading Techniques Prior to Investments

Abstract

Universally each country has a list of diversified factors as essential support in the newlinegrowth of their country, of which the Stock market plays a vital role. That is the reason newlinethe government, business, industry and even the central banks of the country keep newlinemonitoring the phenomenons keenly. The stock market is fore·most for both newlineindustries and investors as well. In an emerging economy of India, the capital market newlineis one of the salient pillars of growth.The research was to discover an answer to the thought why do people hesitate to newlinetake part in online share trading. The criteria for ethical trading require awareness of newlinethe happenings, preferences on the techniques and shrewdness on the action as a newlinedecision on a trade. Which guides the investor to enjoy risk-free and pile of returns newlineon their investment. The objective of the study is to evaluate the relationship and newlinesignificance of the independent variables as awareness on happenings towards a newlinecharacteristically dependent variable of preferences on techniques and shrewdness newlineon the action of a trade by the participants. newlineIn this research, a structured online questionnaire was designed with basic newlinedemographic factors of name, age, education, occupation and preferences on newlinefundamentals for trading, the awareness on various phenomenons in the market, newlinesituation on market trends. The online survey was conducted by sharing the link to newlinefriends/colleagues, employees in the institution and companies, brokers and their newlineclients. Statistical analysis was performed on the data for evaluating the awareness newlineand perception of investors on online trading among 1128 participants of newlineinvestor/trader. The result exposes, the awareness makes investors prefer the newlinetrading device and shrewdness on the action, in online trading for good returns of newlinetheir investment. The government and concerned authorities need to take necessary newlineactions by giving education on the economy to a common person, and brokers need newlineto help investors to attract more customers involved in online share trading.