Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/355986
| Title: | Impact of celebrity endorsements on consumer behaviour |
| Researcher: | Rooppal Kaur |
| Guide(s): | Singla, Deepika Jindal |
| Keywords: | Economics and Business Management Social Sciences |
| University: | Punjabi University |
| Completed Date: | 2017 |
| Abstract: | File attached newline |
| Pagination: | [x], v.p. |
| URI: | http://hdl.handle.net/10603/355986 |
| Appears in Departments: | School of Management Studies |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 1 title page.pdf | Attached File | 211.5 kB | Adobe PDF | View/Open |
| 3 certificate.pdf | 135.03 kB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 430.83 kB | Adobe PDF | View/Open | |
| abstract in english.pdf | 311.22 kB | Adobe PDF | View/Open | |
| abstract in punjabi.pdf | 81.79 kB | Adobe PDF | View/Open | |
| bibliography.pdf | 620.94 kB | Adobe PDF | View/Open | |
| chapter 1.pdf | 1.14 MB | Adobe PDF | View/Open | |
| chapter 2.pdf | 380.09 kB | Adobe PDF | View/Open | |
| chapter3.pdf | 285.98 kB | Adobe PDF | View/Open | |
| chapter4.pdf | 1.17 MB | Adobe PDF | View/Open | |
| chapter5- conclusion.pdf | 221.38 kB | Adobe PDF | View/Open | |
| prelim.pdf | 889.36 kB | Adobe PDF | View/Open |
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