1. Shodhganga@INFLIBNET
  2. Jaypee Institute of Information Technology
  3. Jaypee Business School
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/355489
Title: Green branding - impact on consumer buying behaviour towards apparel purchase
Researcher: Dixit, Jasmine Sikand
Guide(s): Alavi, Shirin and Ahuja, Vandana
Keywords: Consumer behaviour
Consumer-brand perception
Consumer-brand relationship
Consumer segmentation
Ethics
Green Apparel
Green brand
Social Sciences
Social Sciences General
University: Jaypee Institute of Information Technology
Completed Date: 2021
Abstract: included newline
Pagination: 243p.
URI: http://hdl.handle.net/10603/355489
Appears in Departments:Jaypee Business School

Files in This Item:
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01_title.pdfAttached File200.77 kBAdobe PDFView/Open
02_table of contents.pdf199.77 kBAdobe PDFView/Open
03_declaration.pdf148.29 kBAdobe PDFView/Open
04_certificate.pdf172.45 kBAdobe PDFView/Open
05_acknowledgement.pdf203.06 kBAdobe PDFView/Open
06_abstract.pdf169.64 kBAdobe PDFView/Open
07_list of figures & tables.pdf183.46 kBAdobe PDFView/Open
08_chapter1.pdf261.2 kBAdobe PDFView/Open
09_chapter2.pdf523.14 kBAdobe PDFView/Open
10_chapter3.pdf1.29 MBAdobe PDFView/Open
11_chapter4.pdf1.74 MBAdobe PDFView/Open
12_annexures.pdf5.88 MBAdobe PDFView/Open
13_references.pdf337.55 kBAdobe PDFView/Open
14_list of publications.pdf167.98 kBAdobe PDFView/Open
15_synopsis.pdf1.28 MBAdobe PDFView/Open
80_recommendation.pdf227.26 kBAdobe PDFView/Open
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