A study on Franchisor and Franchisee Relationship with Special Reference to IT Education Sector in Chennai

Abstract

Though franchising evolved from the western world, there has been a newlineworldwide revolution of the concept. Developing countries such as Brazil, newlineChina, Nigeria and India have started to invest in the franchising model because newlineof its population. The population of India has made it the consumer capital of newlinethe world. Franchising is a preferable option to businessmen and entrepreneurs newlineas this enables them steer their operations and expand without having to spend newlinemuch time or money in marketing. Consumers are treated to uniformity of newlineproduct or service in the franchising model, setting precedence to the quality newlineand standard of the products offered to all consumers.