Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/352954
| Title: | Impact of Brand Anthropomorphism on Audience Attitude A Cross Media Investigation |
| Researcher: | Agrawal, Shivani |
| Guide(s): | Khandelwal, Utkal and Bajpai, Naval |
| Keywords: | Economics and Business Management Social Sciences |
| University: | GLA University |
| Completed Date: | 2021 |
| Abstract: | newline |
| Pagination: | xiii+138p. |
| URI: | http://hdl.handle.net/10603/352954 |
| Appears in Departments: | Department of Management |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01. front page.pdf | Attached File | 67.2 kB | Adobe PDF | View/Open |
| 02. cirtificate.pdf | 352.68 kB | Adobe PDF | View/Open | |
| 03. preliminary pages.pdf | 146.91 kB | Adobe PDF | View/Open | |
| 04. chapter-1.pdf | 119.3 kB | Adobe PDF | View/Open | |
| 05. chapter-2.pdf | 359.56 kB | Adobe PDF | View/Open | |
| 06. chapter-3.pdf | 132.43 kB | Adobe PDF | View/Open | |
| 07. chapter- 4.pdf | 83.97 kB | Adobe PDF | View/Open | |
| 08. chapter- 5.pdf | 202.88 kB | Adobe PDF | View/Open | |
| 09. chapter-6.pdf | 112.54 kB | Adobe PDF | View/Open | |
| 10. references.pdf | 97.65 kB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 174.28 kB | Adobe PDF | View/Open |
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