A Study of Online Retail Marketing and Its Impact on Offline Traders of Electronic Products in Nanded District

Abstract

Internet plays an important role in our daily life. We use internet daily almost for every single work. Before e-commerce buying and selling were done without internet physically in the markets but after the arrival of e-commerce in India our life has become more convenient because of its number of advantages. Online shopping is a part of e-commerce which is done mostly by the users due to e-commerce websites in India which allows us to buy and sell the products according to our choice at affordable price. E-commerce website has a lot of impacts on different markets and retailers. E-commerce is buying and selling of goods and services over the internet. The advantages offered by e-commerce are online shopping of anything at any time and at any place, customers can find the products on e-commerce websites which is no available in physical markets, it reduces cost and time, without stepping out from home we can get our product at home. Along with e-commerce there is also a popular term called e-business due to which the business of enterprises has increased electronically with the help of internet by which they can reach to many customers which increases their sales. There is no specific definition of the terms E- commerce and E-business, they are used interchangeably. In fact, E-commerce is a part of E-business which focuses on external activities while E-business focuses on both internal and external activities of a business. E-commerce has a lot of good and bad impacts on different areas. The key of having a successful e-commerce is to reduce the negative impacts and increase the benefits at the same time. newlineiii newlineThe Indian retail industry is one of the fastest among all the sectors which is growing in the world. The retail industry in India is expected to grow to US $ 1.3 trillion by 2020, CAGR Compound Annual Growth Rate of 16.7 percent over 2015-20. India is remarked as the fifth largest retail destination around the globe. According to Google, India has more than 100 million internet users out of which 50 perce