Adoption and usage of Smartphone Shopping Apps a Study on selected Shopping Apps

Abstract

With the growth of smartphones industry in the world as well in India, apps turns out to be a boon, enabling all the daily task for consumers like shopping, paying bills, booking flights or holidays, reminding meetings, banking or finding a restaurant or to get driving directions. Particularly, Mobile shopping apps have become a personal shopping assistant for customers with a variety of inventory, suggesting the mix and match, a quick reviews and much more. The increasing use of mobile apps in retailing provides an opportunity for the researchers to explore this area and examine the factors that influence shopping apps. Well, little study has been conducted on mobile shopping apps in India. Hence, this study aims to understand and examine the factors that help in predicting the adoption and identifying usage patterns of shopping apps using smartphones. It also evaluates the demographic profile of users in adoption and usage of shopping apps. Chapter 1 introduces the journey of e-commerce to m-commerce in India. It explains the worldwide as well as Indian scenario along with the facts and figures of the app market. It also discusses shopping apps market globally as well as major shopping apps of India viz. Amazon, Flipkart, SnapDeal, eBay, ShopClues, Naaptol, Club Factory, Tata Cliq and PaytmMall. The researcher has also threw light on the COVID 19 pandemic and how the online shopping behavior of consumers responds to this outbreak. Chapter 2 illustrates the review of literature. The literature review is divided into four parts namely Literature review on concepts and theories, online shopping, apps and smartphone shopping apps. Research Methodology is discussed in Chapter 3 which focuses on rationale for the study, research objectives and hypothesis; and research design. A descriptive research is adopted to measure preferences of people, frequency of shopping, or similar data.