Challenges and opportunities of new retail marketing

Abstract

The research study is based on the consumer buying behaviour and its newlineimpact on new modern retailing towards the retailers and consumers. The newlinestudy is focussed on identifying the key factors of modern and traditional newlineretail formats. The main object of study is to identify the trade newlineperformance of consumer and its collision on the retail sector. That is, the newlinetraditional market growth has enhanced into new modern retail market. In newlinetoday s scenario, retail industry is very much frightened to untie with the newlineforeign retailers and is merged with the investors who offers huge newlinecommodities and money to the market authorities customers newlineThe study included investigation of review related to the area of interest, newlineidentification of appropriate research topic and tool which will be well newlinesuited for the problem. Two standardised scales were identified and used newlineby the researcher to check the behaviour of consumers and retailers. The newlinetools were then used to collect the data from the area of investigation and newlinethen obtained data was coded and decoded for the analysis by using newlinestatistical techniques. newline2 questionnaires are framed for the market authorities-retailers and newlineconsumers in the market of retail sector to drive out at the conclusion newlinepoint of the study. Sample size of 500 respondents in the categories of newlineretailers and consumer gives a strong opinion on various aspects in newlinerelation to the study work. The necessary findings and suggestions are newlineshown in the last chapter of this thesis which are experienced throughout newlinethe study work.