Value chain analysis in agrimarketing a case study of mangoes from Srinivaspur Kolar

Abstract

Agriculture with its allied sectors continues to be the largest source of livelihood and income in rural and semi-urban areas in India since thousands of years. According to FAO estimates, approximately seventy percent of India s population still depend on agriculture and its allied sectors for their daily livelihood. As per World Bank, agriculture including forestry and fishing contributed to 15.965% of India s GDP. A majority of farmers nearly eighty-two percent of farmers in India are classified as small and marginal and it employs nearly two-thirds of India s population and thirty percent of India s national income is from the Agricultural sector. Despite this progress, the crucial human element behind agriculture the farmers continue to remain vulnerable and suffer the agony due to the following reasons: (i) Vagaries of Weather, (ii) Myopic Agrarian Policies, and (iii) Unpredictable Market Forces. Conti...