1. Shodhganga@INFLIBNET
  2. Madurai Kamaraj University
  3. Department of Management Studies
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/348023
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DC FieldValueLanguage
dc.coverage.spatial
dc.date.accessioned2021-11-18T04:59:47Z-
dc.date.available2021-11-18T04:59:47Z-
dc.identifier.urihttp://hdl.handle.net/10603/348023-
dc.description.abstractnewline
dc.format.extent281
dc.languageEnglish
dc.relation
dc.rightsuniversity
dc.titleA Confirmatory Study on Measuring Brand Equity of Health Drinks A Customer Based Brand Equity Approach with reference to Chennai
dc.title.alternative
dc.creator.researcherRamesh Kumar J
dc.subject.keywordEconomics and Business
dc.subject.keywordManagement
dc.subject.keywordSocial Sciences
dc.description.noteMeasuring Brand Equity, Health Drinks: A Customer Based Brand Equity Approach with reference to Chennai
dc.contributor.guideSekar P C and Vijayadurai J
dc.publisher.placeMadurai
dc.publisher.universityMadurai Kamaraj University
dc.publisher.institutionDepartment of Management Studies
dc.date.registered
dc.date.completed2019
dc.date.awarded
dc.format.dimensions
dc.format.accompanyingmaterialDVD
dc.source.universityUniversity
dc.type.degreePh.D.
Appears in Departments:Department of Management Studies

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01_title.pdfAttached File186.57 kBAdobe PDFView/Open
02_certificate.pdf144.96 kBAdobe PDFView/Open
03_contents.pdf122.48 kBAdobe PDFView/Open
04_chapter 1.pdf413.05 kBAdobe PDFView/Open
05_chapter 2.pdf372.52 kBAdobe PDFView/Open
06_chapter 3.pdf438.75 kBAdobe PDFView/Open
07_chapter 4.pdf2.01 MBAdobe PDFView/Open
08_chapter 5.pdf321.82 kBAdobe PDFView/Open
09_chapter 6.pdf273.2 kBAdobe PDFView/Open
10_bibliography.pdf1.23 MBAdobe PDFView/Open
80_recommendation.pdf321.82 kBAdobe PDFView/Open
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