Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/347706
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | ||
| dc.date.accessioned | 2021-11-17T07:12:11Z | - |
| dc.date.available | 2021-11-17T07:12:11Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/347706 | - |
| dc.description.abstract | newline | |
| dc.format.extent | ||
| dc.language | English | |
| dc.relation | ||
| dc.rights | university | |
| dc.title | Advertising Effectiveness in Telecom Industry A Study | |
| dc.title.alternative | ||
| dc.creator.researcher | Kumar, Surendra | |
| dc.subject.keyword | Advertising | |
| dc.subject.keyword | Economics and Business | |
| dc.subject.keyword | Management | |
| dc.subject.keyword | Social Sciences | |
| dc.subject.keyword | Telecommunication--Management | |
| dc.description.note | ||
| dc.contributor.guide | Rai, Alok Kumar | |
| dc.publisher.place | Varanasi | |
| dc.publisher.university | Banaras Hindu University | |
| dc.publisher.institution | Faculty of Management Studies | |
| dc.date.registered | 2014 | |
| dc.date.completed | 2020 | |
| dc.date.awarded | ||
| dc.format.dimensions | ||
| dc.format.accompanyingmaterial | DVD | |
| dc.source.university | University | |
| dc.type.degree | Ph.D. | |
| Appears in Departments: | Faculty of Management Studies | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 233.69 kB | Adobe PDF | View/Open |
| 02_certificate.pdf | 458.87 kB | Adobe PDF | View/Open | |
| 03_content.pdf | 115.73 kB | Adobe PDF | View/Open | |
| 04_abstract.pdf | 518.05 kB | Adobe PDF | View/Open | |
| 05_acknowledgment.pdf | 121.88 kB | Adobe PDF | View/Open | |
| 06_preface.pdf | 185.23 kB | Adobe PDF | View/Open | |
| 07_list of table and figure.pdf | 407.65 kB | Adobe PDF | View/Open | |
| 08_abbreviation.pdf | 108.24 kB | Adobe PDF | View/Open | |
| 09_chapter1.pdf | 1.21 MB | Adobe PDF | View/Open | |
| 10_chapter2.pdf | 539.93 kB | Adobe PDF | View/Open | |
| 11_chapter3.pdf | 493.39 kB | Adobe PDF | View/Open | |
| 12_chapter4.pdf | 735.58 kB | Adobe PDF | View/Open | |
| 13_bibliography.pdf | 479.8 kB | Adobe PDF | View/Open | |
| 14_appendices.pdf | 15.77 MB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 646.08 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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