1. Shodhganga@INFLIBNET
  2. Madurai Kamaraj University
  3. Department of Business Administration
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/347168
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DC FieldValueLanguage
dc.coverage.spatial
dc.date.accessioned2021-11-08T10:52:57Z-
dc.date.available2021-11-08T10:52:57Z-
dc.identifier.urihttp://hdl.handle.net/10603/347168-
dc.description.abstractnewline
dc.format.extent295
dc.languageEnglish
dc.relation
dc.rightsuniversity
dc.titleA Study on Brand Equity Determinants of Selected High and Low Involvement Products A Comparative Analysis
dc.title.alternative
dc.creator.researcherVijay Mallik Raj S
dc.subject.keywordEconomics and Business
dc.subject.keywordManagement
dc.subject.keywordSocial Sciences
dc.description.noteBrand Equity Determinants, Selected High and Low Involvement Products
dc.contributor.guideSekar P C and Premkumar M
dc.publisher.placeMadurai
dc.publisher.universityMadurai Kamaraj University
dc.publisher.institutionDepartment of Business Administration
dc.date.registered
dc.date.completed2019
dc.date.awarded
dc.format.dimensions
dc.format.accompanyingmaterialDVD
dc.source.universityUniversity
dc.type.degreePh.D.
Appears in Departments:Department of Business Administration

Files in This Item:
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01_title.pdfAttached File87.77 kBAdobe PDFView/Open
02_certificate.pdf185.03 kBAdobe PDFView/Open
03_contents.pdf245.9 kBAdobe PDFView/Open
04_chapte 1.pdf377.52 kBAdobe PDFView/Open
05_chapter 2.pdf631.91 kBAdobe PDFView/Open
06_chapter 3.pdf866.13 kBAdobe PDFView/Open
07_chapter 4.pdf446.74 kBAdobe PDFView/Open
08_chapter 5.pdf2.29 MBAdobe PDFView/Open
09_chapter 6.pdf230.17 kBAdobe PDFView/Open
10_bibliography.pdf763.74 kBAdobe PDFView/Open
80_recommendation.pdf230.17 kBAdobe PDFView/Open
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