Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/347168
| Title: | A Study on Brand Equity Determinants of Selected High and Low Involvement Products A Comparative Analysis |
| Researcher: | Vijay Mallik Raj S |
| Guide(s): | Sekar P C and Premkumar M |
| Keywords: | Economics and Business Management Social Sciences |
| University: | Madurai Kamaraj University |
| Completed Date: | 2019 |
| Abstract: | newline |
| Pagination: | 295 |
| URI: | http://hdl.handle.net/10603/347168 |
| Appears in Departments: | Department of Business Administration |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 87.77 kB | Adobe PDF | View/Open |
| 02_certificate.pdf | 185.03 kB | Adobe PDF | View/Open | |
| 03_contents.pdf | 245.9 kB | Adobe PDF | View/Open | |
| 04_chapte 1.pdf | 377.52 kB | Adobe PDF | View/Open | |
| 05_chapter 2.pdf | 631.91 kB | Adobe PDF | View/Open | |
| 06_chapter 3.pdf | 866.13 kB | Adobe PDF | View/Open | |
| 07_chapter 4.pdf | 446.74 kB | Adobe PDF | View/Open | |
| 08_chapter 5.pdf | 2.29 MB | Adobe PDF | View/Open | |
| 09_chapter 6.pdf | 230.17 kB | Adobe PDF | View/Open | |
| 10_bibliography.pdf | 763.74 kB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 230.17 kB | Adobe PDF | View/Open |
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