A Study of the leading determinants influencing investment decision making in the context of evaluating personality types among women

Abstract

Women have capricious association with money and finances, while they are fascinated to spend money like any other individual, in most cases additionally they prefer to allow the male members of their family the access of decision making and control it for her on her behalf. In due course, there are certain exceptions, be that as it may, in most of the cases women all in all and especially in a developing nation like India were reluctant to take investment decisions. Research proven that women are likewise typically more risk averse unwillingly contrasted with men. Women have longer life span compared to men on an average, yet generally maintain lower retirement savings and are less prepared for their later life after retirement. newlineUnderstanding about the psychological factors, personality types of women and financial wealth perception and its influence on their financial decision-making, may frame better outcomes to gain beneficial returns and wealth maximizing strategies. Capital of West Bengal Kolkata Metropolitan and surroundings, Steel city of West Bengal Durgapur and nicknamed as land of black diamond Asansol city are chosen respectively as the geographical locations. newline newline newlineTaking investment decision can give psychological surety and nurtures overall sense of well-being so women must go for it. It may be concluded that, money brings power and it gets augmented by not only earning it but properly investing it in better mediums for wealth generation. Women must not only earn money by working, additionally they should necessarily know how to make their earned money work for them with better financial goals and investment decisions to make them independent and secure in life. newline newline