Identifying the determinants and its impact on employee engagement in it sector coimbatore

Abstract

The past two decades have seen incredible changes in the economic, technological factors and socio-demographic factors evoking revolution in the business environment. Changes in global as well as national policies have brought in reforms in industrial norms that augmented competitive pressure in every industry. For such vibrant changes to be met, the employees have to be fully skilled, dynamic and engaged in their jobs. Employee Engagement has become the key differentiator for human capital management and competitive advantage. In that context, engaged employees are propounded as strong organizational assets for sustained competitive advantage and a strategic asset because they positively affect organizational effectiveness and competitiveness. Engaging employees have become a serious challenge for practitioners in the recent years. Considering the fact that IT industry is one of the fastest growing industries and contributes significantly to the Indian economy, retaining, attracting and engaging skilled employees is a serious concern. newline