A study on examining the personal finance attitudes behaviours and knowledge level among private and public sector bank employees in Coimbatore city

Abstract

Personal Finance is a global concern. Complicated financial products, low level of awareness and lack of knowledge about financial matters makes the want of personal finance significant. Personal finance is very important and everyone should take the way regardless of their education, their career, their life style, and their ages. A comprehensive personal financial arrangement makes people mindful when managing financial issues and acts as a guide when settling on financial decisions, underlying the consequences of those decisions on other financial areas. In near future a legitimate financial planning has required to put cash in a wide range of monetary items for each investor because there is great potential in market to contribute money to accomplish their goals. The importance of personal finance in banking industry has great significance. A single minded focus on financial knowledge would result in better financial decision making in terms of financial products and economically better retirement life. Several researchers have developed the framework on the financial knowledge, attitude and behaviour but have not considered how it influences the financial decision making. Bank Employees, with high level of financial knowledge are likely to build a strong relationship with customers by recommending the right financial plans and products. newline newline