Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/343817
| Title: | Customer brand engagement by fashion brands through online brand communities in India A multimethod approach |
| Researcher: | Nagaraj, Samala |
| Guide(s): | Singh, Sapna |
| Keywords: | Social Sciences Economics and Business Management Branding (Marketing) Advertising Brand name products Brand loyalty Consumer behavior Brand choice |
| University: | University of Hyderabad |
| Completed Date: | 2019 |
| Abstract: | none |
| Pagination: | 163 p. |
| URI: | http://hdl.handle.net/10603/343817 |
| Appears in Departments: | School of Management Studies |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 107.11 kB | Adobe PDF | View/Open |
| 02_declaration.pdf | 91.78 kB | Adobe PDF | View/Open | |
| 03_certificate.pdf | 113.43 kB | Adobe PDF | View/Open | |
| 04_acknowledgement.pdf | 161.75 kB | Adobe PDF | View/Open | |
| 05_table of content.pdf | 184.11 kB | Adobe PDF | View/Open | |
| 06_list of tables and figures.pdf | 140.52 kB | Adobe PDF | View/Open | |
| 07_abbreviation.pdf | 135.21 kB | Adobe PDF | View/Open | |
| 08_chapter 1.pdf | 461.42 kB | Adobe PDF | View/Open | |
| 09_chapter 2.pdf | 641.62 kB | Adobe PDF | View/Open | |
| 10_chapter 3.pdf | 359.27 kB | Adobe PDF | View/Open | |
| 11_chapter 4.pdf | 1.58 MB | Adobe PDF | View/Open | |
| 12_references.pdf | 270.08 kB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 922.96 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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