A Study on Influence of Quality Factors towards Xmooc Continuance Intention among Working Professionals

Abstract

Continuous learning has become inevitable not only for all the professionals in newlineorder to achieve excellence. Due to the availability of affordable internet and the newlineavailability of large number of courses which would enhance the accessibility of these newlinecourses. The Massive Open online courses business space have become so competitive newlinethat there is a lesser entry barrier for a new entrant. In order to survive the market and for newlinea sustainable growth, it is important for the organization to retain the existing customers. newlineOne major challenge for the Industry is to make the learner complete their course enrolled newlineand to continue to use their platform. Growth of the online learning platforms has become newlinemassive and the market is becoming oligopolistic. Every learner has abundant choice of newlinelearning platforms in the online arena and there is a higher chance is available to switch newlineonline learning platforms if they don t meet their expectation in terms of quality newline