Social Media Marketing Strategies for Business Growth A Study on Food Industry in Ahmedabad

Abstract

The prime focus of the research was on the impact of social media marketing strategies on the business growth of food Industry. However, the study revolves around the Ahmedabad city of Gujarat. This research will be helpful to all food industries to understand their promotion strategies to be adopted for business growth. Business owners of food industry can plan their future business strategies. Social media statistics for the year 2020 shows that there are 3.8 billion users of social media worldwide and that number is significantly increasing. This is analogous to around 49 percent of the current population (2020). Marketers have a big opportunity today where they can use social media to reach their customers both in urban and rural India. Even though spending on social media is increasing by companies, the majority of companies still fail to integrate social media in their business practices. While traditional marketing strategies still work, social media cannot be neglected. Thus the impact of social media marketing strategies is one of the major focuses and study is the need of an hour. newlineThe research aims to understand the usage, awareness, and impact of social media marketing strategies on business of foods companies of Ahmedabad. This study has tried to answer the association between social media marketing strategies on business growth and the preference of social media platforms. The researcher has also included an aspect of professional media marketing and its impact on revenue generation with a specific hypothesis. The study is distributed in six chapters. Plenty of previous literature based on current study was reviewed for the said objectives. It has included a study from authentic sources such as journals, governmental portals, articles, newspapers, websites, magazines, and books. A deductive research approach was preferred to derive empirical research and data collection for testing the hypothesis. Data was collected from food companies of Ahmedabad. Various statistical analysis tools such as Pearson