Influence of Cartoon Networks on School Students

Abstract

The current study highlights the influence of watching animated cartoon on school students. The study was based on Noida, within the National Capital Region of Delhi. School students between age group of 10 to 15 studying in classes from Vth to XIth grades in secondary schools were studied. The researcher was able to collect data of 300 students aged 10-15 years studying in public and private schools, belonging to different social strata. The researcher has also collected the data of 200 parents to substantiate and enrich the research findings and get their perspective of cartoon watching on students. Several parameters were considered for analysing the data such as gender, time spent on watching, watching behaviour, buying behaviour. Different parameters were taken into consideration while analysing the influence of watching animated cartoon on school students on such as physical, social and emotional development, gender, age, level of education. Previous studies had been done on negative effect of watching television and cartoon. The current study focus on positive effect of watching animated cartoon on school students. The current study indicate that there is significant influence of cartoon networks on school students of specific age groups. A comparative analysis was also done between students and parents to find the level of agreement and disagreement on watching of animated cartoon. The current study analyse and compare the popularity of Indian and Non-Indian animated cartoon programmes among school students. The data was collected by way of self-constructed questionnaire. The primary data collected through the questionnaire was analysed using non-parametric tests - Chi-square, Mann Whitney U-test, two independent variable, Correlation, Crosstabulation and Mean rank. The results from the current study would be important not only to parents, teachers, policy makers, producers but also to everyone who communicates with students. newline