Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/341993
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dc.coverage.spatialA study on agro marketing strategies adopted by coffee growers in coorg district of karnataka state
dc.date.accessioned2021-09-24T09:12:09Z-
dc.date.available2021-09-24T09:12:09Z-
dc.identifier.urihttp://hdl.handle.net/10603/341993-
dc.description.abstractCoorg district in Karnataka state is the major producer of coffee. Majority of the coffee growers in this district are sons of the soil. They are mostly marginal and small farmers, economically weak and unable to focus their product in the market properly. They are exploited by the middlemen in their coffee trade. Coffee Board of India, the state government and Planters Associations have extended their support to the coffee growers in Karnataka. In spite of these, the price received by the growers is very low. Though many studies are found in the literature on Coffee production and marketing strategies, studies relating to coffee that to a major special coffee area like Coorg district are not much found in the theory. Hence, the researcher has attempted to undertake the present study on the agro marketing strategies of the coffee growers in Coorg district. The present study focused on the agro marketing strategies adopted by coffee growers in Coorg district. The study held the following objectives for investigation: (i) to analyze the socio economic profile of the selected coffee growers of Goorg District, (ii) to study the different marketing channels available for the coffee growers in Coorg district, (iii) to study the marketing strategies adopted by the coffee growers in Coorg District of Karnataka State, (iv) to study the relationship between the management strategies adopted by the coffee growers and their socio economic and demographic factors, (v) to study the marketing problems faced by the coffee growers in Coorg District of Karnataka State, (vi) to identify the factors influencing the choice of the buyers by the coffee growers and (vii) to make suggestions to the coffee growers of Coorg District and policy makers on future marketing strategies of coffee produce. The study confined to the geographical area of Kodagu (Coorg) District in Karnataka State. All the coffee growers of the district constituted the population for the study. This study has been carried out between the years 2013 and 2017. Data collection phase was held between November 2015 and June 2016. A well structure questionnaire was used in the collection of primary data after due validation and testing its reliability and pilot survey. Primary data on 400 randomly selected coffee growers were collected for the investigation. Analysis of data was taken up with the help of SPSS version 19.0 and necessary results were arrived at newline
dc.format.extentxxv,279 p.
dc.languageEnglish
dc.relationp.265-278
dc.rightsuniversity
dc.titleA study on agro marketing strategies adopted by coffee growers in coorg district of karnataka state
dc.title.alternative
dc.creator.researcherSomanna, K A
dc.subject.keywordSocial Sciences
dc.subject.keywordEconomics and Business
dc.subject.keywordManagement
dc.subject.keywordAgro marketing
dc.subject.keywordCoffee growers
dc.description.note
dc.contributor.guideRavi, A and Saravana Kumar, M
dc.publisher.placeChennai
dc.publisher.universityAnna University
dc.publisher.institutionFaculty of Management Sciences
dc.date.registered
dc.date.completed2020
dc.date.awarded2020
dc.format.dimensions21cm
dc.format.accompanyingmaterialNone
dc.source.universityUniversity
dc.type.degreePh.D.
Appears in Departments:Faculty of Management Studies

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05_abstracts.pdf964.52 kBAdobe PDFView/Open
06_acknowledgements.pdf119.99 kBAdobe PDFView/Open
07_contents.pdf303.44 kBAdobe PDFView/Open
08_listoftables.pdf201.03 kBAdobe PDFView/Open
09_listoffigures.pdf176.17 kBAdobe PDFView/Open
10_listofabbreviations.pdf150.17 kBAdobe PDFView/Open
11_chapter1.pdf585.74 kBAdobe PDFView/Open
12_chapter2.pdf1.2 MBAdobe PDFView/Open
13_chapter3.pdf714.18 kBAdobe PDFView/Open
14_chapter4.pdf2.83 MBAdobe PDFView/Open
15_chapter5.pdf253.9 kBAdobe PDFView/Open
16_chapter6.pdf863.53 kBAdobe PDFView/Open
17_conclusion.pdf113.17 kBAdobe PDFView/Open
18_references.pdf1.03 MBAdobe PDFView/Open
19_listofpublications.pdf174.7 kBAdobe PDFView/Open
80_recommendation.pdf97.26 kBAdobe PDFView/Open


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