Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/341190
| Title: | Consumer Attitude Towards Brabds Extension And Its Feedback Effect On Parent Brand Image With Special Reference To consumer Durable Products |
| Researcher: | Paul,Soumi |
| Guide(s): | Datta,SAroj Kumar and Roy,Ankur |
| Keywords: | Brand Extension Business Finance Consumer Attitude Economics and Business Social Sciences |
| University: | Mody University of Science and Technology |
| Completed Date: | 2014 |
| Abstract: | newline |
| Pagination: | xiv,207p. |
| URI: | http://hdl.handle.net/10603/341190 |
| Appears in Departments: | School of Business |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 358 kB | Adobe PDF | View/Open |
| 02_certificate.pdf | 203.29 kB | Adobe PDF | View/Open | |
| 03_preliminary pages.pdf | 2.49 MB | Adobe PDF | View/Open | |
| 04_chapter 1.pdf | 2.5 MB | Adobe PDF | View/Open | |
| 05_chapter 2.pdf | 2.33 MB | Adobe PDF | View/Open | |
| 06_chapter 3.pdf | 15.3 MB | Adobe PDF | View/Open | |
| 07_chapter 4.pdf | 6.11 MB | Adobe PDF | View/Open | |
| 08_chapter 5.pdf | 16.35 MB | Adobe PDF | View/Open | |
| 09_chapter 6.pdf | 3.2 MB | Adobe PDF | View/Open | |
| 10_references.pdf | 5.93 MB | Adobe PDF | View/Open | |
| 11_appendix.pdf | 1.95 MB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 3.55 MB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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