A Study of Social Advertisements and Its Impact on Rural Area of Nanded District

Abstract

Advertising perform a prominent role in shaping the opinions of audience about everything from products to politics. A Forbes article rightly pointed out Advertising plays the same role in your media diet that vegetables play in your regular diet; most of us would prefer to skip that course and go straight to dessert. But, just like veggies, advertising plays an important role in sustaining a body; in this case, diverse body content . Basically, advertising is a way of calling attention to something. There are different reasons of advertising such as to increase sale, to make an announcement, to establish brand awareness etc. Advertising has wide reach so it can bring successful attention towards social causes. newlineThe present study reveals the socialistic view of advertising. The researcher has made an attempt to analyze the effectiveness of social advertising. Social advertisement contains the issues related to the general concern of human being. It educates and motivates people to take desirable actions. The main objective of social advertising is the welfare and well being of the society. Advertisements of Health Care, Education, Child Care and Family Planning are some of the examples of social advertising. newlineThe research study comprises of analysis of social advertising and its impact on the rural people of Nanded district. Currently, Indian media is flooded with number of advertisements. But not every advertisement is impressive and effective. Very few advertisements attain public attention and create desirable change. The attempt is made to find out the advertisements are catching the attention of audience or not and to see the message of the advertisements are reaching to needy people or not. Throughout the study it is noticed that, being a newlineAbstract newlinevi newlinepowerful tool of communication, social advertising fails to make any mark. Several reasons can be attributed for this. newlineRural areas or villages constitute an important segment of our country. The real India lives in villages. But it is also the unfortunate truth