A Study on the Influence of Personal Values on Investment Biases

Abstract

Traditional financial concepts primarily compromise of modern portfolio newlinetheory and efficient market hypothesis. The perspective of traditional finance has newlinebeen that investors are completely rational and markets facilitate these investors to newlineparticipate freely on investment opportunities. In traditional finance the players are newlineassumed to be consistent , rational and not biased. Experts in this field conclude that newlineany investor would be able to obtain standard returns by utilizing the information that newlineare made available in the public domain. If a problem arises with this of assumption, newlinethen a differential view of behavioral finance and economics tries to explain the newlineanomalies newline