Product design development and implementation indian manufacturing perspective by using fuzzy logic approach

Abstract

newline Before to commencing an new product development (NPD) project, companies must set objectives and devise a clear New Product Strategy (NPS) to meet them. The purpose of this stage is to provide guide for the new product effort. It identifies the strategic business requirements that the new product should comply with, and these are derived from the corporate objectives and strategy of the firm as a whole. These business requirements assign roles to be played by the new products, which in turn are influenced by the needs of the industry. A firms strategy should provide a clear understanding of the goals or objectives for the company s new product program, and should indicate the Return-On-Investment (ROI) expected such that the contribution of new products to corporate goals are well-understood. Furthermore, clearly defined arenas, i.e., specified areas of strategic focus, such as products, markets, or technologies, are needed to give direction to the firm s total new product program. The problem at this stage is not only one of developing a clear strategy but also its implementation, i.e., translating the strategy into terms that everyone understands to bring focus to day-to-day actions, and communicating the strategy with other members of the organization. Prior research suggests that companies that recognize the importance of interventional coordination and effectively sharing an New Product Strategy (NPS )across departments will have more successful new products. The major aim of this research study is to identify product design, development and implementation strategies in the Indian manufacturing industry. newline newline