Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/340349
| Title: | Consumers Response to Case Related Marketing Mediating Role and Moderating Influence of Perceived Case Brand Fit and Cause Involvement on Purchase Intention |
| Researcher: | Aggarwal Vivek |
| Guide(s): | Vinod Kumar Singh |
| Keywords: | Economics and Business Management Social Sciences |
| University: | Gurukul Kangri Vishwavidyalaya |
| Completed Date: | 2019 |
| Abstract: | newline |
| Pagination: | 129 |
| URI: | http://hdl.handle.net/10603/340349 |
| Appears in Departments: | Department of Management Studies |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 80_recommendation.pdf | Attached File | 3.9 MB | Adobe PDF | View/Open |
| chapter 1.pdf | 2.94 MB | Adobe PDF | View/Open | |
| chapter 2.pdf | 3.99 MB | Adobe PDF | View/Open | |
| chapter 3.pdf | 1.64 MB | Adobe PDF | View/Open | |
| chapter 4.pdf | 3.7 MB | Adobe PDF | View/Open | |
| chapter 5.pdf | 3.56 MB | Adobe PDF | View/Open | |
| chapter 6.pdf | 4.14 MB | Adobe PDF | View/Open | |
| contents.pdf | 1.22 MB | Adobe PDF | View/Open | |
| decleration _ acknowledgement.pdf | 586.08 kB | Adobe PDF | View/Open | |
| references.pdf | 3.41 MB | Adobe PDF | View/Open | |
| thesis title.pdf | 99.79 kB | Adobe PDF | View/Open |
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