Employee Engagement Parameters and Practices in IT Companies

Abstract

Employee Engagement practices ensure the engagement of employees towards their work. Machines and humans perform and behave differently in different scenarios. Understanding human beings always intrigued social scientists. A human being in an employment scenario is an employee. Multi-generational workforce, digital disruptions, and currently, Covid-19 are continuously changing the way we do business and lead our lives. The pandemic situation has forced organizations to manage their employees away from the office environment, i.e., working from home. Indian IT Services business is at crossroads. One side is the opportunity, and the other is preparedness to encash the opportunity. Digital disruptions bring in a massive opportunity for the IT services sector. The IT-BPM industry is growing from $177 Bn (2019) to $350 Bn by 2025. Total revenue from IT services and BPM for FY2019-20 accounts for $135 bn. Digital Economy is poised to touch $1Tn by 2022, and data and AI will play a significant role, which is looking to contribute $450-500Bn by 2025 (Nasscom-McKinsey Report Aug 2020). The impact of Covid-19 on revenue of services is visible where services export dipped from $17.56Bn to $16.45Bn to $15.70 Bn during Mar-Apr-May 2020, Asper the RBI Report. The Indian IT sector employs approx. 4 Mn employees. We have 19% of the population in the age group of 15-24 (2011 Census report-UNDP Report 2014-2017). Interestingly industry is grappling with the skill gap issue, where 90% of graduates cannot do correct/compatible coding (Source: Aspiring Minds published by Statista). As an emerging economy, India is spending $1.6 Bn annually on training the workforce (Invest India) Today all focus is on people and especially employees, making employee engagement a critical and vital subject for employers across the board. The study examined the parameters and practices influencing employee engagement; this study examined the association and impact and importance of age, gender, educational qualification, role in the organization.