Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/3386
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | Commerce | en_US |
| dc.date.accessioned | 2012-04-18T10:50:39Z | - |
| dc.date.available | 2012-04-18T10:50:39Z | - |
| dc.date.issued | 2012-04-18 | - |
| dc.identifier.uri | http://hdl.handle.net/10603/3386 | - |
| dc.description.abstract | None | en_US |
| dc.format.extent | 270p. | en_US |
| dc.language | English | en_US |
| dc.relation | -- | en_US |
| dc.rights | university | en_US |
| dc.title | A study on customer based brand equity with references to fast moving consumer goods on Salem district | en_US |
| dc.title.alternative | en_US | |
| dc.creator.researcher | Krishnakumar, K | en_US |
| dc.subject.keyword | Consumer goods | en_US |
| dc.subject.keyword | Brand equity | en_US |
| dc.subject.keyword | Salem | en_US |
| dc.description.note | References p. xx-xlii, Annexure p. xliii-lxv, Conclusions p. 249-270 | en_US |
| dc.contributor.guide | Jayakumar, A | en_US |
| dc.publisher.place | Salem | en_US |
| dc.publisher.university | Periyar University | en_US |
| dc.publisher.institution | Department of Commerce | en_US |
| dc.date.registered | 2005 | en_US |
| dc.date.completed | 24/04/2008 | en_US |
| dc.date.awarded | 08/11/2008 | en_US |
| dc.format.dimensions | en_US | |
| dc.format.accompanyingmaterial | None | en_US |
| dc.type.degree | Ph.D. | en_US |
| dc.source.inflibnet | INFLIBNET | en_US |
| Appears in Departments: | Department of Commerce | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 259.62 kB | Adobe PDF | View/Open |
| 02_certificate.pdf | 255.1 kB | Adobe PDF | View/Open | |
| 03_declaration.pdf | 160.53 kB | Adobe PDF | View/Open | |
| 04_acknowledgement.pdf | 508.96 kB | Adobe PDF | View/Open | |
| 05_list of tables figures & charts.pdf | 2.65 MB | Adobe PDF | View/Open | |
| 06_contents.pdf | 717.8 kB | Adobe PDF | View/Open | |
| 07_chapter 1.pdf | 4.63 MB | Adobe PDF | View/Open | |
| 08_chapter 2.pdf | 14.89 MB | Adobe PDF | View/Open | |
| 09_chapter 3.pdf | 10.84 MB | Adobe PDF | View/Open | |
| 10_chapter 4.pdf | 21.55 MB | Adobe PDF | View/Open | |
| 11_chapter 5.pdf | 21.69 MB | Adobe PDF | View/Open | |
| 12_chapter 6.pdf | 5.42 MB | Adobe PDF | View/Open | |
| 13_bibliography.pdf | 4.97 MB | Adobe PDF | View/Open | |
| 14_annexure.pdf | 5.94 MB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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