Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/3386
| Title: | A study on customer based brand equity with references to fast moving consumer goods on Salem district |
| Researcher: | Krishnakumar, K |
| Guide(s): | Jayakumar, A |
| Keywords: | Consumer goods Brand equity Salem |
| Upload Date: | 18-Apr-2012 |
| University: | Periyar University |
| Completed Date: | 24/04/2008 |
| Abstract: | None |
| Pagination: | 270p. |
| URI: | http://hdl.handle.net/10603/3386 |
| Appears in Departments: | Department of Commerce |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 259.62 kB | Adobe PDF | View/Open |
| 02_certificate.pdf | 255.1 kB | Adobe PDF | View/Open | |
| 03_declaration.pdf | 160.53 kB | Adobe PDF | View/Open | |
| 04_acknowledgement.pdf | 508.96 kB | Adobe PDF | View/Open | |
| 05_list of tables figures & charts.pdf | 2.65 MB | Adobe PDF | View/Open | |
| 06_contents.pdf | 717.8 kB | Adobe PDF | View/Open | |
| 07_chapter 1.pdf | 4.63 MB | Adobe PDF | View/Open | |
| 08_chapter 2.pdf | 14.89 MB | Adobe PDF | View/Open | |
| 09_chapter 3.pdf | 10.84 MB | Adobe PDF | View/Open | |
| 10_chapter 4.pdf | 21.55 MB | Adobe PDF | View/Open | |
| 11_chapter 5.pdf | 21.69 MB | Adobe PDF | View/Open | |
| 12_chapter 6.pdf | 5.42 MB | Adobe PDF | View/Open | |
| 13_bibliography.pdf | 4.97 MB | Adobe PDF | View/Open | |
| 14_annexure.pdf | 5.94 MB | Adobe PDF | View/Open |
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