Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/337841
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | ||
| dc.date.accessioned | 2021-08-27T04:19:33Z | - |
| dc.date.available | 2021-08-27T04:19:33Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/337841 | - |
| dc.description.abstract | newline | |
| dc.format.extent | ||
| dc.language | English | |
| dc.relation | ||
| dc.rights | university | |
| dc.title | Impact of Sales Promotion on Brand Loyalty of Selected FMCG Products on Consumers in Maharashtra | |
| dc.title.alternative | ||
| dc.creator.researcher | Kumar, Mrityunjay | |
| dc.subject.keyword | Brand loyalty | |
| dc.subject.keyword | Economics and Business | |
| dc.subject.keyword | Loyalty | |
| dc.subject.keyword | Management | |
| dc.subject.keyword | Sales promotion | |
| dc.subject.keyword | Social Sciences | |
| dc.description.note | ||
| dc.contributor.guide | Karmadkar, P. H. | |
| dc.publisher.place | Pune | |
| dc.publisher.university | Savitribai Phule Pune University | |
| dc.publisher.institution | PESs Institute of Management and career Devlopment Nigadi | |
| dc.date.registered | 2016 | |
| dc.date.completed | 2019 | |
| dc.date.awarded | 2019 | |
| dc.format.dimensions | ||
| dc.format.accompanyingmaterial | None | |
| dc.source.university | University | |
| dc.type.degree | Ph.D. | |
| Appears in Departments: | PESs Institute of Management and career Devlopment Nigadi | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 87.99 kB | Adobe PDF | View/Open |
| 02_certificate.pdf | 41.7 kB | Adobe PDF | View/Open | |
| 03_declaration.pdf | 43.26 kB | Adobe PDF | View/Open | |
| 04_acknowledgement.pdf | 51.82 kB | Adobe PDF | View/Open | |
| 05_content.pdf | 99.28 kB | Adobe PDF | View/Open | |
| 06_list_of_tables.pdf | 128.7 kB | Adobe PDF | View/Open | |
| 07_list_ of_figures.pdf | 8.85 kB | Adobe PDF | View/Open | |
| 08_abbreviations.pdf | 103.4 kB | Adobe PDF | View/Open | |
| 09_abstract.pdf | 260.15 kB | Adobe PDF | View/Open | |
| 10_chapter 1.pdf | 174.28 kB | Adobe PDF | View/Open | |
| 11_chapter 2.pdf | 267.37 kB | Adobe PDF | View/Open | |
| 12_chapter 3.pdf | 131.61 kB | Adobe PDF | View/Open | |
| 13_chapter 4.pdf | 520.91 kB | Adobe PDF | View/Open | |
| 14_chapter 5.pdf | 107.96 kB | Adobe PDF | View/Open | |
| 15_chapter 6.pdf | 127.64 kB | Adobe PDF | View/Open | |
| 16_bibliography.pdf | 235.95 kB | Adobe PDF | View/Open | |
| 17_annexure.pdf | 1.25 MB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 214.04 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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