Marketing of Health and Wellness Food Products A Case Study of Selected Urban Cities of Maharashtra State

Abstract

This research attempts to study the health and wellness packaged foods market in India. newlineThe study gives an overview of the Indian health and wellness packaged food market. Market newlineleaders in the Indian health and wellness packaged food market in the five different categories of newlinehealth and wellness packaged foods are studied. Factors such as the market leaders, market newlineshare, factors influencing buying, key drivers in the health and wellness packaged food market newlineand future of the health and wellness packaged foods in India are some of the important aspects newlineof the research. newlineTo understand the successful marketing strategies and the role of marketing strategies in newlinecompany s success, a company analysis of health and wellness Food products from the point of newlineview of marketing is done. Major information sources for the research are the internal and newlineexternal data. Importance of Innovation and competitive strategy in the formation of marketing newlinemix of health and wellness food products is firstly studied. The effectiveness of proper execution newlineof the marketing mix is then studied with the help of various marketing theories and models newlinepropounded by marketing scholars. The finding, recommendation of marketing strategies and the newlinefuture on health and wellness packaged foods in India is then stated. newline