A Comparative Study of Different Investment Avenues for Gen X and Gen Y in Nanded District

Abstract

In the olden days it was said that human being has three necessities (food, newlineshelter and clothing) but as per this complex and dynamic global village (world) one newlinemore need has been added to it that is none other than Saving/Investment. While newlinemoney doesn t grow on trees, it can grow depend upon the saving and investment newlinepattern picked. The supreme aim of investment is to increase its value. That is a newlinesimple statement. Every investor wants to quotBuy at low and sell at high price1quot. newlineEveryone wants to increase their return and reduce risk but the problem is how to do newlineit? These days people are more busy in life, it seems to be more complicated than newlineever, people don t have time for a walk in the park or reading a book or giving time newlinefor family or taking time out from ones busy schedule for planning for ones newlineinvestment or to think about personal investments decisions. Whereas everyone is newlineaware that Investment is never an easy process. As per Maslow s hierarchy of needs newlineevery individual moving in the pyramid of the hierarchy of needs should first satisfy newlinethe need for basic necessities in life and then save for their future. Today every newlineindividual is planning for its future as inflation is moving out of gear. It is essential newlinethat the returns be higher without the risk of losing the principal in an investment. newlineHere risk and return come into picture. Unlike investments, cash in your hand, pays newlineno returns. On the other hand, cash provides more liquidity than investment. People newlinewho hold cash must believe that this additional liquidity offsets the loss of returns. newlineThus it can be said cash flow analysis is complex, but a useful topic for investors newlinewhen analysing their investment option. It is but obvious that one need to investigate newlinebefore investing his hard earned money. Every person in life wants to earn more and newlinemore but they are not ready for any kind of losses. Investing is a complex field of newlinestudy involving knowledge of various investment tools, terms, concepts, strategies newlineand processes. One can become expert in investment o