An empirical study on the impact of self efficacy and personality traits on investment behaviour of working women in coimbatore

Abstract

The present study titled An Empirical Study on the Impact of Personality Traits and Self Efficacy on Investment Behaviour of Working Women in Coimbatoreand#8223; focuses to examine investment behavioural aspects like investment awareness, investment decision and risk tolerance of working women belonging to corporates in Coimbatore city. The research study newlinecovered topics such as personal investment details, influencing factors of investments, managing their investments, loss in investment, level of risk, financial security and investing style. Also, the various parameters of selfefficacy and personality traits possessed by the working women are studied in detail. Demographic factors of the respondents and their relationship with investment behaviour, self-efficacy and personality traits are also discussed. A Descriptive Research Design is adopted in this study. Survey method is used and Structured Questionnaire is adopted in the collection of primary data. The universe for the present study included the working women of Coimbatore city. The population is taken as working women from urban areas of Coimbatore. The sampling frame is drawn from combined list of working women obtained from selected corporates in urban areas of Coimbatore. In the present study, a simple random sampling method is applied and the sample size is held as 480. Secondary data was collected from magazines, journals and internet. The data is analysed through statistical tools such as Percentage analysis, Descriptive statistics, Correlation and Multiple Regression to draw inferences and arrive at meaningful conclusions. Structural Equation Modelling is applied to show the interconnections among the study variables. newline newline