Comparative Study of Sales Revenue of Private Label Brands and Other Brands of Apparels of Organized Retailers in Pune

Abstract

The following research objectives are formulated by the researcher: - newline To review various private label (PL) brands available in Pune newline To understand the evolutionary trends of Private Label newline To study the product line of private label brands newline To study the contribution of Private Label sales (volume) in overall store sales (vol.) newline To make a comparative study of growth pattern of PL and other brands in terms of sales newline To examine the trends in terms of sales of PL and other brands in Pune newline To study the various trends in organized retailing that has happened in Pune newlineThe research design of the research work has been used for the study is exploratory and descriptive research design. A structured questionnaire was formulated to gather responses from the respondents in the actual setting of the shopping malls. Store managers of the retail store are interviewed, and the primary data are collected. After the interview, data related to various store related attributes are collected and then classified. The selection of the sample has been done with the help of probability sampling technique named simple random sampling. The sample size has been determined as 50 retailers from Pune and Kaiser Meyer Olkin measure of sampling adequacy and Bartlett s test of sphericity has been applied by the researcher. The study is extremely beneficial for upcoming retailers. The study has clearly suggested the growth pattern of the industry and evolutionary trends. Organized retailing as a future prospect in Indian market has been explained. At the same time, the growth of private label brands and other brands are also mentioned. The study is particularly focusing on the three broad aspects of organized retailing viz. usage of private label brands and other brands, revenue generation sales (volume) wise and organized retail trends in upcoming years. newline newline