Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/333651
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | ||
| dc.date.accessioned | 2021-07-28T11:15:13Z | - |
| dc.date.available | 2021-07-28T11:15:13Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/333651 | - |
| dc.description.abstract | newline | |
| dc.format.extent | ||
| dc.language | English | |
| dc.relation | ||
| dc.rights | university | |
| dc.title | Effectiveness of advertising in creating brand equity of product based e tailers | |
| dc.title.alternative | ||
| dc.creator.researcher | Roy, Arijit | |
| dc.subject.keyword | Advertising | |
| dc.subject.keyword | Brand equity | |
| dc.subject.keyword | Business Finance | |
| dc.subject.keyword | Economics and Business | |
| dc.subject.keyword | Social Sciences | |
| dc.description.note | ||
| dc.contributor.guide | Reddy, Kiran | |
| dc.publisher.place | Mysore | |
| dc.publisher.university | University of Mysore | |
| dc.publisher.institution | Department of Studies in Commerce | |
| dc.date.registered | ||
| dc.date.completed | 2019 | |
| dc.date.awarded | ||
| dc.format.dimensions | ||
| dc.format.accompanyingmaterial | None | |
| dc.source.university | University | |
| dc.type.degree | Ph.D. | |
| Appears in Departments: | Department of Commerce | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 102.03 kB | Adobe PDF | View/Open |
| 02_declaration.pdf | 102.01 kB | Adobe PDF | View/Open | |
| 03_certificate.pdf | 4.89 kB | Adobe PDF | View/Open | |
| 04_acknowledgement.pdf | 5.34 kB | Adobe PDF | View/Open | |
| 05_content.pdf | 204.99 kB | Adobe PDF | View/Open | |
| 06_list of figures.pdf | 86.45 kB | Adobe PDF | View/Open | |
| 07_list of tables.pdf | 203.85 kB | Adobe PDF | View/Open | |
| 08_list of graphs.pdf | 196.71 kB | Adobe PDF | View/Open | |
| 09_list of abbreviation.pdf | 86.63 kB | Adobe PDF | View/Open | |
| 10_chapter 1.pdf | 549.49 kB | Adobe PDF | View/Open | |
| 11_chapter 2.pdf | 669.88 kB | Adobe PDF | View/Open | |
| 12_chapter 3.pdf | 962.57 kB | Adobe PDF | View/Open | |
| 13_chapter 4.pdf | 1.23 MB | Adobe PDF | View/Open | |
| 14_chapter 5.pdf | 178.08 kB | Adobe PDF | View/Open | |
| 15_bibliography.pdf | 329.39 kB | Adobe PDF | View/Open | |
| 16_annexure.pdf | 238.61 kB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 282.32 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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