Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/333608
| Title: | Influence of media celebrities on consumer buying behaviour towards durable goods in tirunelveli district |
| Researcher: | Thanga umavizhi S |
| Guide(s): | Chelladurai M |
| Keywords: | Business Economics and Business Social Sciences |
| University: | Manonmaniam Sundaranar University |
| Completed Date: | 2020 |
| Abstract: | newline |
| Pagination: | xxii, 254p. |
| URI: | http://hdl.handle.net/10603/333608 |
| Appears in Departments: | Department of Commerce |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 109.13 kB | Adobe PDF | View/Open |
| 02_certificate.pdf | 88.35 kB | Adobe PDF | View/Open | |
| 04_acknowledgement.pdf | 63.77 kB | Adobe PDF | View/Open | |
| 05_table of content.pdf | 108.54 kB | Adobe PDF | View/Open | |
| 06_list of tables.pdf | 89.3 kB | Adobe PDF | View/Open | |
| 07_list of figures.pdf | 73.52 kB | Adobe PDF | View/Open | |
| 08_list of abbreviations.pdf | 29.5 kB | Adobe PDF | View/Open | |
| 09_chapter 1.pdf | 861.42 kB | Adobe PDF | View/Open | |
| 10_chapter 2.pdf | 667.67 kB | Adobe PDF | View/Open | |
| 11_chapter 3.pdf | 417.53 kB | Adobe PDF | View/Open | |
| 12_chapter 4.pdf | 2 MB | Adobe PDF | View/Open | |
| 13_bibliography.pdf | 1.39 MB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 148.28 kB | Adobe PDF | View/Open |
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