Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/332749
Title: Developing Self Help Strategies to Reduce Emotional Dissonance Amongst Individuals in Service Sector
Researcher: Iyer, Thanesa
Guide(s): Yadav, Jaya and Gupta, Sangeeta
Keywords: Economics and Business
Management
Social Sciences
University: Amity University, Noida
Completed Date: 2020
Abstract: The present study is aimed at: Empowering an individual to re-write their Fate, Destiny or Kismat (assome may call) by helping individual live a Script Free Life by making individual s Daily Chores and Leisure Activity as their Therapist. newlineSo, a Self-Care Reflector webpage was developed with an aim of offering newlineemployees with a personalized prescription for taking care of their mental health. newlineFor the purpose of the study a sample of 611 service sector employees were newlinechosen across various demographic areas and profile. Data was collected by newlinemeans of schedules comprising of Adapted Emotional Dissonance Scale, Self- newlineCare Indicator Scale derived from144 self-help measures and Transactional newlineAnalysis Working Style Test. The output was then analysed using 3-way newlineANOVA in SPSS 21 software to check the impact of various self-coping newlinemeasures to fight emotional dissonance for various combination of Transactional newlineAnalysis Working Style. As emotional dissonance is root cause behind stress, newlineanxiety, distress thus these strategies are equally effective for reducing all newlinepsychological barriers which was proved statistically too. newlineThe results then acted as a database for generation of Self-Care newlineReflector Webpage which was coded and developed using PHP and Bootstrapping platform. The key highlight of the Self-Care Reflector is that it prescribes strategies even to stress free individuals to remain stress free even in future alongside making individual who are under Stress empowered by treating the problem behaviour in an individual working Style.Thus, Self-Care Reflector will not just empower the workforce with newlinestrategies that delivers results but will also add a personal touch to employer s newlineefforts by making each employee feel special with just a click. newline newline
Pagination: 
URI: http://hdl.handle.net/10603/332749
Appears in Departments:Amity Business School

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01_title.pdfAttached File283.06 kBAdobe PDFView/Open
02_certificate.pdf300.25 kBAdobe PDFView/Open
03_preliminary pages.pdf607.92 kBAdobe PDFView/Open
04_chapter 1.pdf626.86 kBAdobe PDFView/Open
05_chapter 2.pdf1.5 MBAdobe PDFView/Open
06_chapter 3.pdf1.35 MBAdobe PDFView/Open
07_chapter 4.pdf3.81 MBAdobe PDFView/Open
08_chapter 5.pdf1.71 MBAdobe PDFView/Open
09_chapter 6.pdf780 kBAdobe PDFView/Open
10_chapter 7.pdf419.34 kBAdobe PDFView/Open
11_reference.pdf238.43 kBAdobe PDFView/Open
80_recommendation.pdf701.39 kBAdobe PDFView/Open
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