A Critical Analysis of Marketing Strategies for Tourism Development in Uttar Pradesh

Abstract

Travel and Tourism is the largest industry in the world in terms of employment in almost every country of the world. Travel and Tourism employment, investment, output and value added exceed from other industries such as steel, automobiles, textiles and electronics virtually in every country. Travel and Tourism s direct contribution to world gross domestic product (GDP) and employment in 2014 was US$2.4 trillion (2014 prices) and 105 million jobs respectively. Taking its wider impacts into account, Travel and Tourism s total contribution to the global economy in 2014 was US$7.6 trillion (2014 prices), which equates to 9.8% of total economy GDP in 2014. 2.1 million new jobs were generated directly in the sector in 2014, and in total 6.1 million new jobs were created as a result of total direct, indirect and induced activity. The total contribution of Travel and Tourism to employment grew 2.3% in 2014, while the total GDP contribution grew 3.6%, faster than wider economy in 2014 and registering positive growth for the 5th successive year. This is again evidence that Travel and Tourism is a key engine for continued global growth and job creation. Direct Travel and Tourism GDP growth in 2014 exceeded wider economic GDP growth in two-thirds (123) of the 184 countries covered by the annual economic impact research. Examples of countries where Travel and Tourism outperformed the wider economy include Greece and Sri Lanka. Since 2007, Travel and Tourism has significantly outperformed the wider economy in countries like Singapore, South Korea, Thailand, Turkey and UAE. In total, Travel and Tourism supported 277 million jobs in 2014, 1 in 11 of the world s total. newlineSouth Asia, led by India, and the Middle East, were the fastest growing regions globally in terms of Travel and Tourism s total contribution to GDP. Europe s growth was weakest but its performance is improving. newlineTourism in India growing rapidly from RBI data foreign exchange earning due to international tourist arrival was 20236 Million $ in year 2014 with 7.68 Million foreign tourist ar