An Analytical Study of Trust and Perceived Risk in Online Shopping in Marathwada Region

Abstract

Online shopping is defined as a process of purchasing goods with the help newlineof internet. In other words, consumer purchases the products as per his convenience, newlinestatus and comfort. This concept is firstly introduced by M. Aldrick in the year of 1979 newlineand he designed and installed this system in the United Kingdom. newlineInternet is changing the way of consumers shopping style and purchase of goods newlineand services, and has rapidly evolved into a global phenomenon. Many companies have newlinestarted using the internet with the aim of reducing marketing costs, thereby reducing the newlineprice of their product and services in order to stay ahead in highly competitive markets. newlineCompanies also uses internet to communicate and circulate the information, to sell the newlineproduct, to take feedback and also to conduct satisfaction surveys with online customers. newlineCustomers use internet not only to purchase the product online, but also to compare newlineproduct features, price and after sales service facilities which they will receive when newlinepurchase the product from a particular store. newlineMany experts are optimistic about the future prospect of online marketing is newlineexpanding in India. The consumers humoring in online shopping consider many factors. newlineIf companies analyze the factors affecting consumer behavior towards online shopping newlineand the relationship between these factors and types of online buyers then they can device newlineeffective marketing strategies to convert potential customers into active ones, while newlineretaining existing online customers. newlineOnline shopping opens a new world of opportunities and experiences for newlinecustomers. The array of products and services that online shopping offers at different newlineprice range makes it an unbelievable market place. Most consumers have open heartedly newlineadapted to online shopping while others have fear of various types of risks. These risks newlineact as deterrent to online shopping. In this study, researcher has tried to study about the newlinebackground of the online shopping. It includes internet and its users, growth of online newlineshopping, its pros and