Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/326519
| Title: | The Effectiveness of Product Brand Placement in Films as a Marketing Communication Tool A Study to Investigate Realism Recognition Recall Awareness Credibility and Specific Behavior of Target Audience |
| Researcher: | Narang, Tanu |
| Guide(s): | Sidhpuria, Manish |
| Keywords: | Business Economics and Business Social Sciences |
| University: | Veer Narmad South Gujarat University |
| Completed Date: | 2012 |
| Abstract: | NA newline |
| Pagination: | xii,140p. |
| URI: | http://hdl.handle.net/10603/326519 |
| Appears in Departments: | Department of Business and Industrial Management |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 26.94 kB | Adobe PDF | View/Open |
| 02_certificate.pdf | 51.95 kB | Adobe PDF | View/Open | |
| 03_preliminary pages.pdf | 527.63 kB | Adobe PDF | View/Open | |
| 04_chapter 1.pdf | 615.97 kB | Adobe PDF | View/Open | |
| 05_chapter 2.pdf | 2.06 MB | Adobe PDF | View/Open | |
| 06_chapter 3.pdf | 720.46 kB | Adobe PDF | View/Open | |
| 07_chapter 4.pdf | 4.19 MB | Adobe PDF | View/Open | |
| 08_chapter 5.pdf | 202.05 kB | Adobe PDF | View/Open | |
| 09_bibliography.pdf | 500.83 kB | Adobe PDF | View/Open | |
| 10_annexures.pdf | 188.82 kB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 9.06 MB | Adobe PDF | View/Open |
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