Examining the Influence of Service Quality on Students Satisfaction with Coaching Institutes

Abstract

Education has always played an important part in the overall development of an individual. The newlineeducation industry in India is growing at a swift pace. Satisfaction of the students is very newlineimportant in this context since high levels of satisfaction are positively correlated with the newlineprofitability of an organization. This study attempts to identify various drivers of student newlineperception about a coaching institute and examines the impact of these drivers on overall newlinestudents overall satisfaction. The findings of the study reveal that effective designing of newlinecurriculum, physical facilities, instructor support, support services, teaching quality and newlinemanagement of the institute are very vital in order to achieve the overall student perception and newlinecorrelates well with students overall satisfaction. The study also brings out an important fact newlinefrom the literature that the majority of students is found to be satisfied with their academic newlineprograms, but are less satisfied with support services such as academic advising and career newlinecounselling. newline