Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/32478
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | Management | en_US |
| dc.date.accessioned | 2015-01-07T04:48:26Z | - |
| dc.date.available | 2015-01-07T04:48:26Z | - |
| dc.date.issued | 2015-01-07 | - |
| dc.identifier.uri | http://hdl.handle.net/10603/32478 | - |
| dc.description.abstract | None | en_US |
| dc.format.extent | 265p. | en_US |
| dc.language | English | en_US |
| dc.relation | - | en_US |
| dc.rights | university | en_US |
| dc.title | Evalution of marketing communication strategies in banking sector | en_US |
| dc.title.alternative | - | en_US |
| dc.creator.researcher | Chauhan, Manisha | en_US |
| dc.subject.keyword | banking sector | en_US |
| dc.subject.keyword | communication strategies | en_US |
| dc.subject.keyword | marketing communication | en_US |
| dc.description.note | Reference p.253-265 and Appendix available | en_US |
| dc.contributor.guide | Jain, M K | en_US |
| dc.publisher.place | Kurukshetra | en_US |
| dc.publisher.university | Kurukshetra University | en_US |
| dc.publisher.institution | Department of Management | en_US |
| dc.date.registered | n.d. | en_US |
| dc.date.completed | 2013 | en_US |
| dc.date.awarded | n.d. | en_US |
| dc.format.dimensions | - | en_US |
| dc.format.accompanyingmaterial | None | en_US |
| dc.type.degree | Ph.D. | en_US |
| dc.source.inflibnet | INFLIBNET | en_US |
| Appears in Departments: | Department of Management | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 67.92 kB | Adobe PDF | View/Open |
| 02_certificate.pdf | 64.95 kB | Adobe PDF | View/Open | |
| 03_acknowledgements.pdf | 73.11 kB | Adobe PDF | View/Open | |
| 04_contents.pdf | 80.41 kB | Adobe PDF | View/Open | |
| 05_list of tables.pdf | 86.87 kB | Adobe PDF | View/Open | |
| 06_list of figures.pdf | 72 kB | Adobe PDF | View/Open | |
| 07_chapter name.pdf | 102.05 kB | Adobe PDF | View/Open | |
| 08_chapter 1.pdf | 310.77 kB | Adobe PDF | View/Open | |
| 09_chapter 2.pdf | 183.63 kB | Adobe PDF | View/Open | |
| 10_chapter 3.pdf | 129.86 kB | Adobe PDF | View/Open | |
| 11_chapter 4.pdf | 3.63 MB | Adobe PDF | View/Open | |
| 12_chapter 5.pdf | 393.01 kB | Adobe PDF | View/Open | |
| 13_chapter 6.pdf | 440.05 kB | Adobe PDF | View/Open | |
| 14_chapter 7.pdf | 210.44 kB | Adobe PDF | View/Open | |
| 15_references.pdf | 163.46 kB | Adobe PDF | View/Open | |
| 16_summary.pdf | 181.79 kB | Adobe PDF | View/Open | |
| 17_appendices.pdf | 99.82 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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