A Study on Customers Perception towards Online Shopping in Punjab

Abstract

This study is mainly focus on the factors that affect the consumer s online shopping newlinebehaviour. The research focus on the Online shopping (include the nature of Online newlineshopping, E-commerce website, and online security, privacy, trust and newlinetrustworthiness) and online consumer behaviours (include background, shopping newlinemotivation and decision making process). Those factors were looked at, and examined newlineto reveal the influence at online customer behaviours. In addition, the previous newlineresearches were used to help researchers understanding more comprehensively. newlineMoreover, the customer s purchase decision making process was also examined to newlineidentify the potential factors. The information search is the most important factor that newlinehelps the customers find the suitable products or services for their needs. Therefore, newlinethe online retailers have to enhance and improve the information supporting such as newlineprovide much detailed product information and use internal search engine in order to newlineincrease the efficient of information search. For the evaluation stage, customers more newlinethink a lot of the reputation from the E-commerce website, and the payment security newlinefor the purchase stage. At the post-purchase stage, the factor of after services which is newlinethe most concerned about. Overall, the factors from the Internet that influenced or newlineprevented online customer behaviours need to be carefully concerned by the online newlineretailers, who can utilize the appropriate marketing communications to support the newlinecustomer s purchase decision making process and improve their performance. newlineTherefore, continuous efforts have to be devoted to studying customers perception newlinetowards online shopping in a dynamic way. it is believed that E-commerce will newlinecontinue to grow and it will become not only an important business revenues channel, newlinebut also a part of people s daily life. newlineThe proposed study has been divided into following five chapters: newline