Relationship Management Techniques adopted by mobile services provider in NCR region

Abstract

The domain of CRM has been defined through numerous attempts. As a relatively immature business or organizational practice, a consensus has not yet emerged about what counts as CRM. Even the meaning of the three letter acronyms CRM is contested. For example, although most people would understand that CRM means customer relationship management, others have used the acronym to means customer relationship marketing. This study focuses on differences of opinion related to CRM which can be explained by considering the CRM definition on different prospects and their implication towards the formulation of CRM models. newline